Below is the definition on Chain Store Sales for those unfamiliar:
The monthly chain store sales data are compiled in two basic forms: (1) based on comparable- store sales (the primary measure) and (2) based on total company stores. They are sales weighted indexes and currently cover a little more than 80 chains. The compilation of the data as an index allows for continuity over the long haul (much like a stock price index).Sphere: Related Content Print this post